Marketing Planning. A plan you actually run the year off.
A holistic 12-month marketing plan for your business — channels, budget, calendar, KPIs, dependencies, and the tough trade-offs made explicit. Built by a senior strategist with you, not delegated to a junior planner.
Built for marketing planning that actually need to move the needle.
Concrete deliverables. No fluff, no slideware.
Every output below is something you keep — a document, a fix, a system, a decision. Nothing is ‘discovery findings’ that vanish at the end of the engagement.
Goals & KPI tree
Top-line revenue and profit targets broken down by channel, by quarter, with the leading indicators that predict whether you'll hit them.
Channel mix & budget allocation
Where every £ of media and effort goes — paid search, paid social, organic, email, content, partnerships — with the rationale for each.
12-month marketing calendar
Month-by-month plan showing peak periods, launches, content drops, sale events, and resource demands. The thing you actually run the year off.
Dependencies & risks
What needs to be true for the plan to work — site changes, integrations, hiring, supplier delivery, ad-spend ramp. The hidden Gantt chart.
Audience & message strategy
Who you're marketing to (priority segments, jobs to be done, objections), what you're saying to each, and how the message changes by stage of the funnel.
Quarterly milestones
Four checkpoints with concrete deliverables, success criteria, and pivot triggers. The plan is opinionated about what success looks like at each stage.
Stakeholder-ready deck
A clean board-room version of the plan that translates marketing into business language. For the people who don't read marketing reports.
Quarterly review session
Four 60-minute review calls across the year, included. We come back to check progress, debate course-corrections, and refresh the next quarter.
What changes in your business.
You walk into the year with a plan that survives contact with reality. Every channel has a budget, every quarter has a milestone, every risk has a mitigation. Decisions get faster because the framework is shared.
When the unexpected happens — and it will — you have a baseline to deviate from rather than reacting from scratch. The plan becomes a tool for saying no to the wrong opportunities.
A clear, predictable process.
Discovery
Two 90-minute sessions. We dig into your business model, margins, current channels, history of what's worked and what hasn't.
Data & competitive review
We pull your performance data, your competitors', and the relevant market intelligence. The plan is built on numbers, not narrative.
Draft plan workshop
Three-hour working session where we present the draft and pressure-test every assumption with you. Plan changes shape in the room.
Final plan + deck
Final plan document and stakeholder deck delivered within 5 working days of the workshop.
Quarterly reviews
Four scheduled review sessions across the year. Adjustments made, milestones reset, lessons captured.
What you actually receive.
The deliverable shape, not real client data. Synthetic numbers and identifiers used throughout.
Best aligned to All Stages of the Digital Marketing Maturity Model.
This is one of our supporting services — designed to close a specific gap in your team or operation. Optional, scoped to fit, and never obligatory. If we don't think you need it yet, we'll tell you.
Indicative price. Final quote tailored.
We can't give a single fixed price for every business — what's straightforward for one client is complex for another. The figure below is the floor; your final quote depends on the variables underneath it.
From
A holistic 12-month marketing plan for your business — channels, budget, calendar, KPIs, dependencies, and the tough trade-offs made explicit.
What changes the final price
- Number of channels in scope: single-channel (paid search) is faster than multi-channel (paid + organic + content + email + partnerships).
- Business complexity: single-territory single-product vs multi-region multi-brand.
- Data availability: if your data is messy or scattered, we bake in cleanup time.
- Stakeholder count: a planning session with three stakeholders is faster than one with twelve.
- Existing assets: if you already have a CRM segmentation, brand book, and forecast model, we use them. If not, we build the missing parts.
The questions businesses actually ask.
Why £1,250 when other agencies charge £5,000+?
Because we don't pad with research interviews or generic frameworks. The plan is opinionated, focused on the channels we'll actually run, and informed by what we already know about your sector through the agency's market intelligence.
Do we have to run the plan with you?
No. The plan is yours. You can run it with us, with another agency, or in-house. Many clients use the plan to brief other partners.
How does this compare to your DMMM Roadmap?
The DMMM Roadmap is staged 4-stage maturity progression — where you are, where you're going. The Marketing Plan is the 12-month operating plan inside whichever stage you're in. Different scope, often run together.
Can you do this for B2B or service businesses?
Yes. Our specialism is eCommerce but the framework adapts to lead-gen and service models. Pricing is unchanged.
What if our priorities change mid-year?
That's what the quarterly reviews are for. The plan is a living document — we'd be doing you a disservice if we treated Q4 like Q1.
Experience you can trust.
Ready to take the next step?
Book a 30-minute strategy call or request a tailored quote. Real people, real expertise, no junior-account-handler waste of time.
