Competitor Analysis. See your market clearly.
A detailed competitive assessment combining website scrape, search-result presence, Google Ads activity, and live price comparison. You get a per-competitor profile and a strategic verdict on where you're winning, losing, and exposed.
Built for competitor analysis that actually need to move the needle.
Concrete deliverables. No fluff, no slideware.
Every output below is something you keep — a document, a fix, a system, a decision. Nothing is ‘discovery findings’ that vanish at the end of the engagement.
Website scrape & comparison
Each competitor's site reviewed for product range, USPs, trust signals, content depth, and UX. Scored against you on 12 dimensions.
Search-result presence
For your top commercial keywords, who shows up where — organic, ads, shopping. Share-of-voice quantified.
Google Ads visibility
Their ad copy, asset use, sitelink strategy, brand vs generic spend mix — what we can infer from auction data and SERP scraping.
Live price comparison
Powered by our Price Monitor scraper. Daily price tracking on overlapping SKUs across each competitor — the data, the gaps, the pattern.
Strategic positioning map
2x2 visual showing each competitor's positioning on the axes that matter for your business — price vs premium, range vs niche, etc.
Competitive moat assessment
Where you're defensible, where you're vulnerable, and which competitors are most likely to take share if you don't act.
Action list
Specific moves you can make in the next 90 days to defend or attack — ad creative, pricing tweaks, range gaps, positioning shifts.
Branded PDF + 60-min review
Full report delivered as a PDF, plus a 60-minute call to walk through findings, debate priorities, and confirm next moves.
What changes in your business.
You stop looking at your own performance in a vacuum. You see who's gaining share, who's bluffing, and where your real strategic risk lies — backed by data instead of gut feel.
Most clients leave a competitive review with at least one immediate move (a new sitelink, a price tweak, a missing range bullet) that pays for the report inside the first month.
A clear, predictable process.
Brief & competitor list
30-minute call to confirm the 3–10 competitors in scope, their sites, and the priority categories or SKUs to focus on.
Data collection
We scrape websites, run SERP captures across your top keywords, configure the Price Monitor for the chosen SKUs, and pull ad-creative samples. 3–5 working days.
Analysis & scoring
Competitors scored on the 12-dimension framework, positioning map drafted, action list built. 2–3 working days.
Report + walk-through
PDF delivered + 60-minute walk-through with your team. We debate the action list and confirm what you'll act on.
What you actually receive.
The deliverable shape, not real client data. Synthetic numbers and identifiers used throughout.
Best aligned to All Stages of the Digital Marketing Maturity Model.
This is one of our supporting services — designed to close a specific gap in your team or operation. Optional, scoped to fit, and never obligatory. If we don't think you need it yet, we'll tell you.
Indicative price. Final quote tailored.
We can't give a single fixed price for every business — what's straightforward for one client is complex for another. The figure below is the floor; your final quote depends on the variables underneath it.
From
A detailed competitive assessment combining website scrape, search-result presence, Google Ads activity, and live price comparison.
What changes the final price
- Number of competitors: the £250 floor covers 3 competitors. Each additional competitor scales effort linearly.
- Number of overlapping SKUs: price comparison runs daily — more SKUs means more pairs to scrape and analyse.
- Number of keywords for SERP capture: the floor is 25 commercial keywords. Long-tail breadth grows the scope.
- Geographic markets: UK-only is the floor. Multi-region (UK + Ireland + EU) multiplies the SERP/ads capture.
- Refresh frequency: one-off snapshot vs quarterly tracking — the latter is priced as a subscription.
The questions businesses actually ask.
How many competitors do you cover at the £250 floor?
Three. Each additional competitor adds a per-competitor fee — typically £75–£100 each, depending on overlap and complexity.
Do you actually look at the competitor sites or just run tools?
We do both. The tools give breadth (SERP, ads, prices); the manual review gives the things tools can't see (UX, trust signals, content quality, brand voice). The combination is the value.
Can you turn this into ongoing tracking?
Yes. We have a quarterly competitive-tracking subscription that refreshes the report and adds delta-tracking. Quoted separately.
Do you use the same Price Monitor as the standalone product?
Yes — the Price Monitor service runs the daily scraping engine. For a one-off analysis we run a 14–30 day window; for ongoing it's a continuous subscription.
What if our competitors are very different from us?
We'll tell you on the discovery call if your ‘competitors’ aren't really competitive. Sometimes the more useful exercise is identifying the brands you actually overlap with — which is something we'd flag before quoting.
Experience you can trust.
Ready to take the next step?
Book a 30-minute strategy call or request a tailored quote. Real people, real expertise, no junior-account-handler waste of time.
