Audits & Reports

Technical Audit. Every blocker, on one page.

A complete technical assessment of your eCommerce site — from tech stack and performance to schema, AI visibility, and conversion blockers. You get a prioritised report with the fixes that move revenue, ranked by impact.

From £400 · one-off See pricing
Google Partner Microsoft Advertising Partner UK-based · Bournemouth GDPR & UK ICO compliant

Built for technical audit that actually need to move the needle.

UK eCommerce brands who suspect their site is leaking traffic, conversions, or rank because of technical issues nobody has time to investigate.
Agencies and in-house marketers planning a re-platform, redesign, or 12-month roadmap who need an objective baseline before they spend.
Anyone whose Core Web Vitals, structured data, or tracking has been ‘probably fine’ for over 12 months.

Concrete deliverables. No fluff, no slideware.

Every output below is something you keep — a document, a fix, a system, a decision. Nothing is ‘discovery findings’ that vanish at the end of the engagement.

Tech stack identification

CMS, hosting, CDN, cart, payment, analytics, tag manager, third-party scripts — what you're running and what risk each carries.

Performance audit

Lighthouse + Core Web Vitals on the 5 most important pages. LCP, CLS, INP scores, and the specific assets/scripts dragging them down.

Schema & structured data review

Product, Organization, BreadcrumbList, FAQ, Review schema. What's present, what's broken, what's missing — with the exact JSON-LD blocks to add.

AI visibility check

How ChatGPT, Perplexity, Google AI Overviews, and Claude see your site. Crawlable? Cited? Indexed? Mentioned by name? With the gaps to close.

Tracking audit (lite)

Whether GA4, GTM, conversion pixels and consent mode are firing correctly on the key page templates. Full tracking debugging available as an add-on.

Landing page optimisation review

The top 3 highest-traffic landing pages reviewed for trust signals, CTA placement, friction, and missed opportunities. Headline-level fixes.

Prioritised fix list

Every issue ranked: critical / high / medium / low, with effort estimate and expected impact. Aligned to revenue, not vanity metrics.

Branded PDF report + working session

30-page PDF, plus a 60-minute call to walk through findings with you and your developer or in-house team.

What changes in your business.

You stop guessing. You know exactly what's wrong, what it's costing, and what to fix first. Every fix is ranked by revenue impact so you brief your developer with priority rather than a wishlist.

You also know what's right — so you don't accidentally rebuild something that already works. The audit becomes the spec for the next 90 days of technical work.

A clear, predictable process.

Brief

30-minute call to confirm the site, the goals, and any context (recent re-platform, known issues, upcoming launches).

Audit

We run the technical scans, manual reviews, and AI visibility checks. Typically 5–7 working days.

Draft + walk-through

We send the draft report and book a 60-minute walk-through with you and your dev team. Q&A, priority confirmation.

Final report

Final PDF with prioritised fix list, effort estimates, and impact ranking. Yours to brief, share, and act on.

Sample output

What you actually receive.

The deliverable shape, not real client data. Synthetic numbers and identifiers used throughout.

Cover of Coffee Marketing technical audit report — branded PDF showing prioritised fix list, Core Web Vitals scores, and AI visibility summary

Best aligned to All Stages of the Digital Marketing Maturity Model.

This is one of our supporting services — designed to close a specific gap in your team or operation. Optional, scoped to fit, and never obligatory. If we don't think you need it yet, we'll tell you.

Indicative price. Final quote tailored.

We can't give a single fixed price for every business — what's straightforward for one client is complex for another. The figure below is the floor; your final quote depends on the variables underneath it.

From

£400· one-off

A complete technical assessment of your eCommerce site — from tech stack and performance to schema, AI visibility, and conversion blockers.

What changes the final price

  • Site complexity: a single-domain Shopify store audits faster than a headless Next.js + multi-region build.
  • Catalogue size: 50 SKUs vs 50,000 SKUs — schema and feed checks scale.
  • Number of templates: we sample by template type. More templates = more pages to assess.
  • Integrations and third-party scripts: each adds attack surface and performance load.
  • Timescales: rush turnaround inside a week is possible but priced at the high end.
Get a tailored quote

The questions businesses actually ask.

How is this different from a free SEO audit tool?

Most audit tools give you 200 ‘issues’ with no priority. This is a senior agency assessment — every finding is ranked by revenue impact, with the fix specified, the effort scoped, and the expected outcome quantified. You can act on it the next day.

Will you implement the fixes too?

Optionally. The £400 price is the audit and report only. Implementation is quoted separately based on your scope, or rolled into our retainer if you become an ongoing client.

How long until I get the report?

Typical turnaround is 5–10 working days from brief. Rush (≤5 days) is available subject to capacity.

What if the audit finds nothing serious?

Then you have signed-off proof your site is healthy — useful for board reporting, due diligence, or peace of mind. We don't pad reports with non-issues.

Is this just for Google Ads clients?

No. The technical audit is platform-agnostic — it's about your site, not your ad accounts. Many clients use it before deciding whether to engage us on PPC at all.

Experience you can trust.


Ready to take the next step?

Book a 30-minute strategy call or request a tailored quote. Real people, real expertise, no junior-account-handler waste of time.