Google Ads Audit. Every wasted pound, surfaced.
A senior account review by a Google Ads Qualified Individual with 14+ years on the platform. We audit structure, bidding, Shopping, Performance Max, search terms, attribution, and conversion data — then hand you a prioritised list of changes ranked by profit impact, not vanity metrics.
Built for google ads audit that actually need to move the needle.
Concrete deliverables. No fluff, no slideware.
Every output below is something you keep — a document, a fix, a system, a decision. Nothing is ‘discovery findings’ that vanish at the end of the engagement.
Account structure review
Campaigns, ad groups, asset groups, naming conventions, audience layering, geo and device splits — what's working, what's bloated, what's actively diluting performance.
Bidding & budget audit
Bid strategy fit (Max Conv, tROAS, manual CPC), target signals, budget pacing, cross-campaign cannibalisation, and the specific bids/targets we'd change today.
Shopping & Performance Max review
Feed health, custom labels, listing groups, asset group quality, signal feeding into PMax, and the conversion/asset insights you can actually act on.
Search terms & negatives
30-day search term scrape, classified by intent (brand / competitor / category / junk). Specific negative-keyword and match-type recommendations with expected spend impact.
Conversion & attribution audit
Conversion actions, attribution model, enhanced conversions, consent mode, basket-level data, and three-way reconciliation against GA4 and back-office where available.
Ad copy & asset review
RSAs, sitelinks, callouts, structured snippets, lead form extensions. What's tired, what's missing, what to test next — with example replacements ready to paste.
Profit-first findings
Every finding ranked by expected profit impact, not impression share. Includes a target CoS / breakeven view if margin data is available.
Branded PDF + walk-through call
20–30 page PDF with charts, recommendations, and effort estimates. Plus a 60-minute call to walk through findings with you and the team delivering the changes.
What changes in your business.
You see exactly where the money is going, what it's earning, and what to change. Every recommendation is ranked by profit impact — the highest-leverage changes are at the top, not buried under platform busywork.
You also see what's working — so you protect it. The audit becomes the brief for the next 90 days of account work, whether your team executes it or we do.
A clear, predictable process.
Brief & access
30-minute kick-off call to confirm the account, the goals, and any context (recent restructures, known constraints, peak periods). You grant read-only Google Ads access.
Audit
We pull the data, run the scans, classify search terms, and review feed and PMax assets. Typically 5–7 working days.
Draft + walk-through
Draft report sent ahead of a 60-minute walk-through. We talk through every finding, agree priorities, and answer questions live.
Final report
Final PDF delivered with prioritised recommendations, effort estimates, and profit impact ranking. Yours to brief, share, or hand back to us to execute.
What you actually receive.
The deliverable shape, not real client data. Synthetic numbers and identifiers used throughout.
Best aligned to All Stages of the Digital Marketing Maturity Model.
This is one of our supporting services — designed to close a specific gap in your team or operation. Optional, scoped to fit, and never obligatory. If we don't think you need it yet, we'll tell you.
Indicative price. Final quote tailored.
We can't give a single fixed price for every business — what's straightforward for one client is complex for another. The figure below is the floor; your final quote depends on the variables underneath it.
From
A senior account review by a Google Ads Qualified Individual with 14+ years on the platform.
What changes the final price
- Account spend & scale: £5k/month single-country accounts audit faster than £200k/month multi-region with multiple feeds.
- Campaign types in scope: Search-only vs Search + Shopping + PMax + Demand Gen + YouTube layers in.
- Feed & catalogue complexity: 100 SKUs vs 50,000 SKUs — Shopping/PMax audit scales with feed size.
- Attribution complexity: standard GA4 + Ads conversions vs server-side + enhanced conversions + Meta CAPI cross-check.
- Turnaround: standard is 7–10 working days from access. Rush (≤5 days) is available subject to capacity.
The questions businesses actually ask.
What if we already have an in-house Google Ads team?
Good — the audit is most valuable when there's someone to act on it. Many of our audit clients keep delivery in-house and use us as the external check. The report is written so an in-house specialist can pick it up and execute.
Will you tell us to leave our current agency?
Only if the data says so. We'll tell you exactly what's working and what isn't — many audits end with ‘your agency's structure is sound, here are three things to push them on’. We're not trying to win the retainer; we're trying to give you a clean read.
How long until we get the report?
Typical turnaround is 7–10 working days from when access is granted. Rush (≤5 days) is available subject to capacity.
Will you implement the changes?
Optionally. The £495 covers the audit, the report, and the walk-through call. Implementation is quoted separately based on scope, or rolled into our retainer if you become an ongoing client.
What if the audit finds nothing serious?
Then you have a signed-off, prioritised plan to push performance further — and an objective baseline for board reporting or due diligence. We don't pad reports to justify the fee.
Experience you can trust.
Ready to take the next step?
Book a 30-minute strategy call or request a tailored quote. Real people, real expertise, no junior-account-handler waste of time.
