Winning Visibility in AI Search
Google's Universal Cart is heading to the UK. The fear is handing over your customers - but Google itself says the brand stays merchant of record either way. The real cost of opting out is being invisible in agentic shopping.
After Google Marketing Live 2026 we checked every announced feature against Google's own pages and live UK accounts. A "live now" list and a "you can switch it on today" list are two different things. Here's the honest version.
Google's AI now controls every bid adjustment. When every account runs the same algorithms, the edge moves upstream - to your feed, images, reviews and schema. Here's what that shift looks like in practice.
Google's 2026 AI search shift - AI Mode, AI Overviews, Conversational Attributes, Universal Cart and agentic commerce - explained for UK retailers. What's changing, why, and what to do about it.
We ran a live Google AI Mode test on a client's best-selling product. Top organic and paid rankings - yet invisible. Here's why AI search left them out, and how to fix it.
Six new Merchant Centre feed fields, generally available in the UK now, built specifically for AI Mode discovery. Audit checklist by catalogue size.
llms.txt is robots.txt for the LLM era. Anthropic, OpenAI and Perplexity check it. Here's what it is and how to build one that works.
Three schema types determine whether AI surfaces can recommend your products. Most retailers are missing at least one.
