Universal Cart Is Coming to the UK: The Product-Data Homework to Do First
Universal Cart lets shoppers buy without leaving Search or Gemini. It is live in the US and coming to the UK. Here is the product-data homework to do before it arrives.
Search & AI
Winning Visibility in AI Search
The 6-Point AI-Readiness Checklist Every UK Retailer Needs
Six things every UK retailer needs in place so AI shopping tools recommend them: feed, images, reviews, schema, llms.txt and price. A save-and-use checklist.
AI Overviews Are Taking the Click: The Numbers, and What UK Retailers Should Do About Them
A controlled study found AI Overviews cut outbound clicks by nearly 40% and pushed zero-click searches to 72%. Here is what the numbers mean for UK retailers, and why chasing lost clicks is the wrong move.
ChatGPT Ads Have Landed in the UK: What Advertisers Need to Know
ChatGPT ads went live in the UK on 6 June 2026. From inside our own OpenAI Ads account: how it works, why it isn't Google, and how to test it on profit, not vanity metrics.
Google Universal Cart: The UK Retailer's Stay-or-Go Guide
Google's Universal Cart is heading to the UK. The fear is handing over your customers - but Google itself says the brand stays merchant of record either way. The real cost of opting out is being invisible in agentic shopping.
Google's New UK Ad Features: What's Actually Live
After Google Marketing Live 2026 we checked every announced feature against Google's own pages and live UK accounts. A "live now" list and a "you can switch it on today" list are two different things. Here's the honest version.
Manual Bidding Is Dead: What Your Agency Should Do Now
Google's AI now controls every bid adjustment. When every account runs the same algorithms, the edge moves upstream - to your feed, images, reviews and schema. Here's what that shift looks like in practice.
Google AI Mode and the 2026 Search Shift: What's Changing and What to Do
Google's 2026 AI search shift - AI Mode, AI Overviews, Conversational Attributes, Universal Cart and agentic commerce - explained for UK retailers. What's changing, why, and what to do about it.
Google AI Mode: Why Ranking #1 No Longer Wins the Sale
We ran a live Google AI Mode test on a client's best-selling product. Top organic and paid rankings - yet invisible. Here's why AI search left them out, and how to fix it.
Google Conversational Attributes: A UK Retailer's Head Start
Six new Merchant Centre feed fields, generally available in the UK now, built specifically for AI Mode discovery. Audit checklist by catalogue size.
llms.txt Explained: Get Found by ChatGPT, Claude and Perplexity
llms.txt is robots.txt for the LLM era. Anthropic, OpenAI and Perplexity check it. Here's what it is and how to build one that works.
Product, Review and FAQ Schema: Get Recommended by AI
Three schema types determine whether AI surfaces can recommend your products. Most retailers are missing at least one.
