ChatGPT Ads Have Landed in the UK: What Advertisers Need to Know
ChatGPT ads went live in the UK on 6 June 2026. From inside our own OpenAI Ads account: how it works, why it isn't Google, and how to test it on profit, not vanity metrics.
PPC Advertising
Pay-Per-Click Advertising Insights
Manual Bidding Is Dead: What Your Agency Should Do Now
Google's AI now controls every bid adjustment. When every account runs the same algorithms, the edge moves upstream - to your feed, images, reviews and schema. Here's what that shift looks like in practice.
Meta Ads Reloaded: How Cutting 50% of Wasteful Spend Doubled eCommerce Profit
Most Meta accounts are quietly funding their losers. A step-by-step audit framework for UK eCommerce teams to identify saturated creatives and reallocate to the winners.
Google's Ads Advisor Has Arrived. Here's What It Won't Tell You
Google's new AI agent promises to optimise your campaigns. But whose interests does it really serve? We examine the conflict of interest every advertiser should understand.
The New Era of Performance Max: A Strategic Analysis of Enhanced Reporting and Control
A strategic analysis of the enhanced reporting and control features now available in Performance Max campaigns.
How Google AI Max for Search Campaigns Affects Google Advertising Management
Exploring how Google's AI Max for Search campaigns is changing the landscape of Google Advertising management.
