Know Every Competitor's Price. Every Morning.
We scrape your competitors' product pages daily, measure how their price moves affect your sales, and tell you exactly where you're leaving margin on the table. Built for UK eCommerce. Managed by your marketing team, not you.
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Most UK retailers react to competitor prices once they notice a revenue dip. By then, they've lost weeks of margin. This closes the gap between price change and action to under 24 hours.
Without Price Monitoring
- You find out about competitor price drops when revenue dips, weeks later
- Manual competitor checks on a few products, then back-burnered
- No data on which price changes actually moved sales
- Margin decisions based on gut feel
- DIY SaaS tools that hand you a dashboard and leave you alone with it
- Price cuts on products that never needed them (sales would've held at full price)
With Coffee Marketing Price Monitoring
- Daily alerts when any competitor drops >10% on your SKUs
- All competitor prices on one dashboard, every day, automatically
- Price-change events overlaid with your actual Google Ads sales
- Price sensitivity score per SKU — know when to match, when to hold
- Your account manager does onboarding, URL curation, and maintenance
- Measurable margin recovery from informed pricing decisions
One Dashboard. Every Competitor. Every Day.
A live preview of the client dashboard you'll see inside the Coffee Marketing Analyser at analyser.coffeemarketing.co.uk/price-monitoring. Real structure, demo data.
Competitor Price Monitoring
Last scrape: Today, 06:12 GMT · 96.3% success · 50 pairs tracked
| SKU | You | Comms Express | Cable Monkey | CPC Farnell | RS Components | Kelsius |
|---|---|---|---|---|---|---|
| Cat6 Cable 305m | £89.99 | £84.95 ↓12% | £91.50 | — | £97.99 | — |
| Patch Panel 24-Port | £59.00 | £55.99 | £55.00 | £62.50 | £64.00 | £61.00 |
| Fibre Patch Cable 5m | £14.99 | £15.95 | £16.50 | £17.00 | — | £16.00 |
| 48-Port Switch Managed | £429.00 | £449.00 | £399.00 ↓4% | £459.99 | £445.00 | £435.00 |
| Fibre Splice Enclosure | £149.00 | £155.00 | £152.00 | £139.00 ↓8% | £159.00 | — |
Price changes vs sales performance — Cat6 Cable 305m. Orange line = your price. Grey dashed = competitor average. Green bars = your daily conversions from Google Ads. The full dashboard updates every day at 06:00 GMT.
Built for Margin Decisions.
Six features that make this more than a competitor-price dashboard. This tool is designed to change your pricing strategy, not just report on it.
Daily Competitor Scraping
Every morning at 06:00 GMT, we scrape every competitor URL you've configured. UK residential proxies, real Chromium browser, structured-data extraction with selector fallback. Industry-standard success rate: 95%+.
Sales Impact Analysis
We overlay every competitor price change with your daily Google Ads sales for the same SKU. See exactly how pricing decisions — yours and theirs — moved the needle. No other tool does this.
Price Sensitivity Scoring
Every SKU gets a sensitivity score: Rigid, Moderate, Elastic, or Highly Elastic. Built from 60 days of real price and sales data. Know which products can take a price rise and which need competitive parity.
Instant Alerts
Critical alerts for competitor undercuts, promotions, and stock-outs. Daily email digest summarises what changed overnight. You know about price moves before your revenue does.
Agency-Managed Onboarding
Your account manager configures SKUs, finds the right competitor URLs, and maintains extraction rules when sites change. You review and approve. No grinding SaaS setup.
Promotion Tracking
Every competitor promotion catalogued — start date, end date, discount %. Build your own pricing calendar around real competitor behaviour, not guesswork.
How It Works.
Four steps from onboarding to margin-defensible pricing decisions.
You tell us your competitors
Add 3-5 strategic competitor domains to your client profile. We suggest them based on SERP data if you're not sure.
We match your SKUs to their pages
For each of your top SKUs, we auto-propose the matching competitor product URL using GTIN and title similarity. Your AM approves.
Scrape runs every morning
Stealth browser + UK residential proxy hits each URL once per day. Prices, stock, promotions captured. Data lands in BigQuery by 08:00 GMT.
Dashboard + alerts + decisions
You see the full matrix, sales-impact chart, and price sensitivity in the Analyser. Alerts hit your inbox. Price decisions are backed by data.
The Differentiator: Price Sensitivity Scoring.
Every SKU gets an elasticity label backed by 60 days of your actual sales data. This is how you stop leaking margin on products that don't need discounts — and find the ones that genuinely do.
Calculated per SKU using click-time-matched Google Ads sales data and daily scraped prices. Recomputed every morning.
Your Account Manager Runs It.
The admin view at /admin/price-monitoring gives your Coffee Marketing account manager the tools to manage SKUs, competitor URLs, and extraction rules — without you lifting a finger.
When a competitor redesigns their site, we fix it. When you launch a new product, we add it to monitoring. When pricing intelligence reveals an opportunity, your AM surfaces it in your next review.
This is what "agency-managed" actually means. Not a dashboard handed over with a login — a service that gets more valuable over time.
Your Competitor List
From client config JSON · Git-tracked · Editable by AM
+ Add competitor · Manage selectors · 47/150 pairs used
Simple, Pair-Based Pricing.
One pair = one of your SKUs tracked against one competitor. Typical: 10 SKUs × 5 competitors = 50 pairs. Cancel anytime. No setup fees.
- Daily 06:00 GMT competitor scrape
- Full price-monitoring dashboard
- Price elasticity scoring
- Sales-impact overlay (Google Ads conversions)
- Promotion-pattern detection
- Marketplace seller tracking (Amazon)
- Unlimited email digest schedules
- CSV export · Published SLA + auto credits
- Typical: 10 SKUs × 5 competitors
- Everything in Watch 50
- Quarterly strategy review call
- Priority selector maintenance
- Per-SKU custom alert thresholds
- Typical: 30 SKUs × 5 competitors
- Everything in Watch 150
- Dedicated AM onboarding session (90 min screen-share)
- AM-curated priority-SKU shortlist
- Typical: 60 SKUs × 5 competitors
- Everything in Watch 300
- Monthly performance review call
- Quarterly pricing-strategy workshop
- Typical: 120 SKUs × 5 competitors
Larger catalogue? Talk to us about a custom plan.
We Publish Our Data Quality. Nobody Else Does.
Every price monitoring vendor has coverage gaps — sites redesign, anti-bot layers change, products sell out. The difference is how honestly we talk about it.
Written into our SLA. Auto-credit to your next invoice if 30-day rolling coverage drops below 92%. Refund and cancellation option below 80%.
When competitor sites redesign, our team has 48 hours from detection to restored data — not multi-week silent gaps.
Every daily email shows your coverage %. Every dashboard marks failed scrapes. Any SKU missing 3+ days is flagged and investigated — not quietly dropped.
Only Coffee Marketing publishes automatic service credits. Read the full terms in our data coverage SLA.
Frequently Asked Questions.
How is this different from Prisync, Price2Spy, or Pricefy?
Those are self-serve SaaS tools — you configure, you maintain, you interpret. We're agency-managed: your account manager does the setup, fixes selector breaks, and interprets the pricing data alongside your ad performance. We also overlay your Google Ads sales data on competitor price changes, which no self-serve tool can do because they don't have your ad data.
What is a SKU × competitor pair?
One pair = one of your SKUs tracked against one competitor's product page. If you monitor 10 SKUs across 5 competitors, that's 50 pairs. The Watch 150 tier covers 150 pairs, typically 30 SKUs across 5 competitors. If a competitor doesn't stock one of your SKUs, that pair simply isn't created — you don't pay for non-matches.
How do you avoid getting blocked by Cloudflare and similar?
We use UK residential proxies (real consumer ISP IPs, not datacentre), browser stealth technology via Playwright, and respectful scrape rates — one request per URL per day at a randomised time window. We never bypass authentication or solve CAPTCHAs. We only scrape publicly accessible product pages, which is lawful under UK/EU case law. Success rate is typically 95%+.
Can you handle JavaScript-heavy sites like Shopify, Magento, or custom React storefronts?
Yes. We use a real Chromium browser that renders JavaScript exactly like a customer's browser. Structured data (JSON-LD) is our first extraction method — most modern eCommerce platforms provide it out of the box. CSS selectors and regex fallback handle the rest.
What is the price sensitivity score?
Each monitored SKU is categorised Rigid, Moderate, Elastic, or Highly Elastic based on how your Google Ads sales respond to price changes over the last 60 days. Rigid means sales don't change with price — you can raise prices safely. Highly Elastic means sales crater with any price rise — you must match competitors. This is the single most commercially useful output of the tool.
What happens if a competitor's site changes structure and our scraper breaks?
Our scraper uses multi-method extraction. When structured data becomes unavailable, we fall back through microdata, OpenGraph, CSS selectors, and regex. When a site redesigns completely, our monitoring flags the extraction failure within 24 hours and your account manager updates the selectors — usually same-day. You see no gaps in your data.
Can I see competitor promotion history?
Yes. Every detected promotion (any "was/now" pricing pattern) is recorded with start date, end date, and discount percentage. This builds over time into a calendar of each competitor's promotional patterns — invaluable for planning your own promos around theirs.
Do I need to subscribe to The Analyser as well?
Price Monitoring requires a product feed URL (which you almost certainly already have for Google Shopping) and a connected Google Ads account for the sales integration features. Most of our clients already have this via their Analyser subscription. If you don't, we'll help you set it up at no charge.
Stop Reading Your Revenue. Start Reading Your Competitors'.
Every day you aren't monitoring, margin is leaking. Start with Watch 50 today — prove the value in a month, scale when you're convinced.
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