Know Every Competitor's Price. Every Morning.
We scrape your competitors' product pages every morning, flag undercuts, price moves, promotions and stock-outs on your SKUs, and show you exactly where you're leaving margin on the table. Built for UK eCommerce. You set it up yourself in minutes.
See Pricing & StartStop Guessing. Start Pricing.
Most UK retailers react to competitor prices once they notice a revenue dip. By then, they've lost weeks of margin. This closes the gap between price change and action to under 24 hours.
Without Price Monitoring
- You find out about competitor price drops when revenue dips, weeks later
- Manual competitor checks on a few products, then back-burnered
- No data on which price changes actually moved sales
- Margin decisions based on gut feel
- Tools that hand you a dashboard, then let coverage quietly rot when competitor sites change
- Price cuts on products that never needed them (sales would've held at full price)
With Coffee Marketing Price Monitoring
- Daily alerts when any competitor drops >10% on your SKUs
- All competitor prices on one dashboard, every day, automatically
- Price-change events overlaid with your actual Google Ads sales
- Market-position tracking per SKU — know when you're cheapest, when you're dearest
- Guided wizard setup in minutes — and we keep the extractors working when competitor sites change
- Measurable margin recovery from informed pricing decisions
One Dashboard. Every Competitor. Every Day.
A live preview of the client dashboard you'll see inside the Coffee Marketing Analyser at analyser.coffeemarketing.co.uk/price-monitoring. Real structure, demo data.
Competitor Price Monitoring
Last scrape: Today, 06:12 GMT · 96.3% success · 50 pairs tracked
| SKU | You | Comms Express | Cable Monkey | CPC Farnell | RS Components | Kelsius |
|---|---|---|---|---|---|---|
| Cat6 Cable 305m | £89.99 | £84.95 ↓12% | £91.50 | — | £97.99 | — |
| Patch Panel 24-Port | £59.00 | £55.99 | £55.00 | £62.50 | £64.00 | £61.00 |
| Fibre Patch Cable 5m | £14.99 | £15.95 | £16.50 | £17.00 | — | £16.00 |
| 48-Port Switch Managed | £429.00 | £449.00 | £399.00 ↓4% | £459.99 | £445.00 | £435.00 |
| Fibre Splice Enclosure | £149.00 | £155.00 | £152.00 | £139.00 ↓8% | £159.00 | — |
Price changes vs sales performance — Cat6 Cable 305m. Orange line = your price. Grey dashed = competitor average. Green bars = your daily conversions from Google Ads. The full dashboard updates every day at 06:00 GMT.
Built for Margin Decisions.
Six features that make this more than a competitor-price dashboard. This tool is designed to change your pricing strategy, not just report on it.
Daily Competitor Scraping
Every morning at 06:00 GMT, we scrape every competitor URL you've configured. UK residential proxies, real Chromium browser, structured-data extraction with selector fallback. Industry-standard success rate: 95%+.
Sales Impact Analysis
We overlay every competitor price change with your daily Google Ads sales for the same SKU. See exactly how pricing decisions — yours and theirs — moved the needle. No other tool does this.
Price Sensitivity Scoring
Every SKU gets a sensitivity score: Rigid, Moderate, Elastic, or Highly Elastic. Built from 60 days of real price and sales data. Know which products can take a price rise and which need competitive parity.
Instant Alerts
Critical alerts for competitor undercuts, promotions, and stock-outs. Daily email digest summarises what changed overnight. You know about price moves before your revenue does.
Set Up In Minutes
A guided wizard walks you through it: paste your product feed, one-click the products to watch, then add competitor URLs by hand or let GTIN-first auto-suggest find them. When a competitor redesigns their site and extraction breaks, we fix it — you never touch a selector.
Promotion Tracking
Every competitor promotion catalogued — start date, end date, discount %. Build your own pricing calendar around real competitor behaviour, not guesswork.
How It Works.
Four steps from onboarding to margin-defensible pricing decisions.
You tell us your competitors
Add 3-5 strategic competitor domains to your client profile. We suggest them based on SERP data if you're not sure.
We match your SKUs to their pages
For each of your top SKUs, the wizard auto-proposes the matching competitor product URL using GTIN and title similarity. You approve the matches — one click each.
Scrape runs every morning
Stealth browser + UK residential proxy hits each URL once per day. Prices, stock, promotions captured. Data lands in BigQuery by 08:00 GMT.
Dashboard + alerts + decisions
You see the full matrix, sales-impact chart, and price sensitivity in the Analyser. Alerts hit your inbox. Price decisions are backed by data.
The Differentiator: Price Sensitivity Scoring.
Every SKU gets an elasticity label backed by 60 days of your actual sales data. This is how you stop leaking margin on products that don't need discounts — and find the ones that genuinely do.
Calculated per SKU using click-time-matched Google Ads sales data and daily scraped prices. Recomputed every morning.
You're In Control.
The Manage view at /price-monitoring/manage puts your SKUs, competitor URLs, product feed, and alert settings in your hands — add, edit, and one-click auto-suggest competitor URLs whenever you like.
When a competitor redesigns their site, we fix the extraction. When you launch a new product, you add it to monitoring in seconds. Every morning, the day's undercuts, price moves and promotions land on your dashboard.
This isn't a dashboard dumped on you and forgotten. The software does the heavy lifting daily, and we keep the data flowing when competitor sites change.
Your Competitor List
Your competitor list · editable any time in Manage
+ Add competitor · Manage selectors · 47/150 pairs used
Simple, Pair-Based Pricing.
One pair = one of your SKUs tracked against one competitor. Typical: 10 SKUs × 5 competitors = 50 pairs. Cancel anytime. No setup fees.
- Daily 06:00 GMT competitor scrape
- Full price-monitoring dashboard
- Six alert types: undercut, price change, promotion, stock-out, position, seller
- Market-position tracking (cheapest / most expensive)
- Promotion-pattern detection
- Marketplace seller tracking (Amazon buy-box)
- Unlimited email digest schedules
- CSV export · published daily coverage
- Guided self-serve setup with GTIN auto-suggest
- Typical: 10 SKUs × 5 competitors
- Everything in Watch 50
- Per-SKU custom alert thresholds
- Priority extraction-break recovery
- Typical: 30 SKUs × 5 competitors
- Everything in Watch 150
- Sales-impact overlay + price-elasticity scoring — connect Google Ads (rolling out)
- Higher scrape priority
- Typical: 60 SKUs × 5 competitors
- Everything in Watch 300
- Full-catalogue coverage
- Highest scrape priority
- Typical: 120 SKUs × 5 competitors
Larger catalogue? Talk to us about a custom plan.
We Publish Our Data Quality. Nobody Else Does.
Every price monitoring vendor has coverage gaps — sites redesign, anti-bot layers change, products sell out. The difference is how honestly we talk about it.
We publish today, 7-day and 30-day rolling coverage on every dashboard and email, so you always see exactly how close we run to target.
Typical time from detecting a broken extractor to restored data. We watch for breaks so you don't get the multi-week silent gaps other tools leave.
Every daily email shows your coverage %. Every dashboard marks failed scrapes. Any SKU missing 3+ days is flagged and investigated — not quietly dropped.
Only Coffee Marketing publishes its daily data coverage. Read how we report it in our data coverage commitment.
Frequently Asked Questions.
How is this different from Prisync, Price2Spy, or Pricefy?
This is self-serve too — you set it up in a guided wizard in minutes. The difference is what happens after: we keep the extractors working when competitor sites change, and we publish your daily data-coverage so nothing rots silently. Connect a Google Ads account (rolling out) and you also get a sales-impact overlay and price-elasticity scoring on competitor price changes — which pure price-scrapers can't do, because they don't have your sales data.
What is a SKU × competitor pair?
One pair = one of your SKUs tracked against one competitor's product page. If you monitor 10 SKUs across 5 competitors, that's 50 pairs. The Watch 150 tier covers 150 pairs, typically 30 SKUs across 5 competitors. If a competitor doesn't stock one of your SKUs, that pair simply isn't created — you don't pay for non-matches.
How do you avoid getting blocked by Cloudflare and similar?
We use UK residential proxies (real consumer ISP IPs, not datacentre), browser stealth technology via Playwright, and respectful scrape rates — one request per URL per day at a randomised time window. We never bypass authentication or solve CAPTCHAs. We only scrape publicly accessible product pages, which is lawful under UK/EU case law. Success rate is typically 95%+.
Can you handle JavaScript-heavy sites like Shopify, Magento, or custom React storefronts?
Yes. We use a real Chromium browser that renders JavaScript exactly like a customer's browser. Structured data (JSON-LD) is our first extraction method — most modern eCommerce platforms provide it out of the box. CSS selectors and regex fallback handle the rest.
What is the price sensitivity score?
Each monitored SKU is categorised Rigid, Moderate, Elastic, or Highly Elastic based on how your Google Ads sales respond to price changes over the last 60 days. Rigid means sales don't change with price — you can raise prices safely. Highly Elastic means sales crater with any price rise — you must match competitors. Because it uses your Google Ads conversion data, it activates once you connect a Google Ads account (rolling out on Watch 300 and above).
What happens if a competitor's site changes structure and our scraper breaks?
Our scraper uses multi-method extraction. When structured data becomes unavailable, we fall back through microdata, OpenGraph, CSS selectors, and regex. When a site redesigns completely, our monitoring flags the extraction failure within 24 hours and we update the extractors — usually same-day. You see no gaps in your data.
Can I see competitor promotion history?
Yes. Every detected promotion (any "was/now" pricing pattern) is recorded with start date, end date, and discount percentage. This builds over time into a calendar of each competitor's promotional patterns — invaluable for planning your own promos around theirs.
Do I need to subscribe to The Analyser as well?
Price Monitoring needs only your product feed URL to start — the same feed you already use for Google Shopping. That alone gives you daily competitor prices and all six alert types. Connecting a Google Ads account is optional and unlocks the sales-impact overlay and elasticity scoring (rolling out on Watch 300 and above).
Stop Reading Your Revenue. Start Reading Your Competitors'.
Every day you aren't monitoring, margin is leaking. Start with Watch 50 today — prove the value in a month, scale when you're convinced.
See Pricing & Start