Privacy & Cookie Policy

Last updated: September 22, 2025

Introduction

This site uses cookies and related technologies on https://coffeemarketing.co.uk

What is a Cookie?

A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device.

Scripts and Web Beacons

Scripts execute code to make the website function interactively.

Web beacons are invisible text or images monitoring website traffic and storing user data.

Cookie Categories

Technical/Functional Cookies

These cookies enable website functionality and remember user preferences. They do not require consent as they are essential for the website to function properly.

Statistics Cookies

These cookies help us optimise your experience by understanding how you interact with our website. They require your permission before being placed.

Marketing/Tracking Cookies

These cookies create user profiles for advertising purposes across websites. They require your consent before being placed and are used to display relevant advertisements to you.

Third-Party Services

This site uses the following third-party services:

  • Tawk: Chat support functionality
  • Google reCAPTCHA: Spam prevention
  • WordPress: Content management system
  • Google Fonts: Typography and font delivery
  • Google Maps: Location and mapping services
  • Miscellaneous tracking services: Analytics and performance monitoring

Each of these services has their own privacy policy governing how they use your data.

Google API Data Handling (The Analyser)

The Analyser (analyser.coffeemarketing.co.uk) connects to Google APIs on behalf of Coffee Marketing Digital and its contracted clients. The OAuth scopes used and how data is handled are summarised below. All data is stored in BigQuery in the European Union (europe-west2 region) and is never shared with third parties, sold, or used for advertising profiling.

Google Ads (auth/adwords)

Used to read campaign, ad group, keyword, search term, asset, product, Performance Max and cross-sell performance data daily into BigQuery. Data is presented to the contracting client in the Analyser dashboard. No write operations. Retention: 180 days at granular level.

Google Analytics 4 (auth/analytics.readonly)

Used to read GA4 channel performance, key events, and audience data for clients who have explicitly connected their GA4 property via the Analyser. Data is joined with Google Ads data for cross-channel attribution. The client may revoke access at any time via the Analyser UI or their Google account permissions.

Google Merchant Centre (auth/content)

Used to read product feed metadata (product IDs, titles, custom labels, feed issues) for clients running Shopping or Performance Max campaigns. Read-only — no feed modifications.

Google BigQuery (auth/bigquery.readonly + auth/cloud-platform.read-only)

Optional. Used only when a client elects to connect their own BigQuery project to the Analyser. Performs read-only SELECT queries against client-specified datasets; results are presented in the Analyser UI and not persisted in Coffee Marketing's BigQuery.

Revocation

Clients may revoke any Google API connection at any time:

  • Via the Analyser UI: Clients → {your account} → Settings → relevant connection panel → Disconnect.
  • Via Google: myaccount.google.com/permissions → revoke "The Analyser".

Revoking a connection stops further data syncs. Historical data already in BigQuery is deleted on written request to Coffee Marketing within 30 days, per the GDPR right to erasure.

Your Rights

You have the following rights regarding your personal data:

  • Access: Request access to your personal data
  • Corrections/Deletions: Request corrections or deletions of your personal data
  • Revoke Consent: Withdraw your consent at any time
  • Transfer Data: Request transfer of your data to another organisation
  • Object to Processing: Object to the processing of your personal data

To exercise any of these rights, please contact us at Get In Touch.

Complaints

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues:

Information Commissioner's Office
Website: ico.org.uk

Contact Us

If you have any questions about this Privacy & Cookie Policy, please contact us:

Coffee Marketing Digital
Bournemouth, UK
Email: Get In Touch
Website: https://coffeemarketing.co.uk