eCommerce PPC
Knees Home & Electrical
Scaling PPC Profit
Knees Home and Electrical partnered with us having previously been an affiliate-based company with a limited advertising reach. We restructured their entire PPC approach to focus on profit rather than just revenue.
+156%
Revenue Growth
+89%
Profit Increase
4.2x
ROAS
The Challenge
Knees had limited advertising experience and was relying heavily on affiliate channels with declining returns. They needed to build a sustainable, profitable advertising model that could scale with their business.
Our Approach
- Complete account restructure with profit-focused campaigns
- Product feed optimisation for Google Shopping
- Implementation of Performance Max with asset group segmentation
- Strategic bidding aligned to margin targets
- Regular search term mining and negative keyword management
