When the Social Internet and Tracking Collide

There are two questions we are often asked; Small business: “What relevance are online communities to my business?” Marketing industry: “Can you measure your return on investment in social media?” We thought we would let you know Coffee Marketing’s perspective on this. Do drop us a line if you want more information on how this […]

Industry Jargon

Jargon… We all love to hate it. Jargon terms are used within industries to separate those who are “in” (the Industry) and those who are “out”.  It is used to qualify people as experts within their given subjects and used within a discipline often to abbreviate a meaning for time saving purposes in their daily […]

Social Marketing Fails To Reach Small Businesses

There are some current trends that are currently most at odds and this interests Coffee Marketing. 1) Online advertising expenditure continues to increase unabated. In 2008 $23.45bn was spent online, an increase of 10.5% (IAB PwC Ad Spend report full year, 2008). 2) The increasing amount of discussion around and rate of “social media marketing” […]

Welcome to Coffee Marketing

Welcome to the Coffee Marketing Knowledge base. This is a central hub for everything relating to social marketing and all the areas that Coffee Marketing specialise. If you wish to contribute yourself please get in touch! knowledge@coffeemarketing.co.uk.