Social Plugin Fraud Identification

social-plugin-fraud-Alex-lq-facebook-profile

Now that social media reputation and social endorsement is valuable and tradeable, social plugin fraud identification will become a crucial part of the decision making process. It may also lead to undermining the core value social media creates in creating trust and reputation online. What if we cannot trust social media after all? As humans we are […]

Social Media Battleground Christmas 2014

For social media marketers 2014 is a particularly exciting year.  Social media has been around and growing to mass market and mainstream use now for approaching 10 years. The fight is on. Time has indeed flown by and social media’s commercial potential has long been cited, but in 2014 the battlegrounds are finally drawn and […]

Social Network Abuse Twitter vs Habbo

Collymore on TV after racial abuse

In June 2012 Channel 4 embarked on an attack on the most prominent and largest social network of its day – Habbo Hotel. At that time I had left Habbo, as their UK marketing manager for 5 years. Social network abuse surfaced at the time around underage sex and pornographic chat. Surely after all this […]

Social Websites Take Marketing Beyond Social

busy undifferentiated street

The website today is a shop window for many companies, whether they are selling their wares online or other less tangible products and services. But, imagine the scene in a real setting- an infinite row of virtual shops more congested than Oxford street and endless varieties of garish signs that scream for business, yet blend […]