Industry Jargon

Jargon… We all love to hate it. Jargon terms are used within industries to separate those who are “in” (the Industry) and those who are “out”.  It is used to qualify people as experts within their given subjects and used within a discipline often to abbreviate a meaning for time saving purposes in their daily […]

The Socialisation of AIDA (Marketing effects)

Marketing has changed from anti-social to social marketing over time. Looking at the AIDA model we can see how social marketing adds value to brands.