Social Plugin Fraud Identification

social-plugin-fraud-Alex-lq-facebook-profile

Now that social media reputation and social endorsement is valuable and tradeable, social plugin fraud identification will become a crucial part of the decision making process. It may also lead to undermining the core value social media creates in creating trust and reputation online. What if we cannot trust social media after all? As humans we are […]

Social Network Abuse Twitter vs Habbo

Collymore on TV after racial abuse

In June 2012 Channel 4 embarked on an attack on the most prominent and largest social network of its day – Habbo Hotel. At that time I had left Habbo, as their UK marketing manager for 5 years. Social network abuse surfaced at the time around underage sex and pornographic chat. Surely after all this […]

Owned versus Earned Media Series

Funny McDonald pic

In this two part Owned versus Earned Media series we are looking at how brands are moving from the creation of owned media to earned media  and the impact this is having on brands and businesses along the way.  We offer examples, ask questions and offer ideas for what tomorrow might look like. Part 1. […]

Industry Jargon

Jargon… We all love to hate it. Jargon terms are used within industries to separate those who are “in” (the Industry) and those who are “out”.  It is used to qualify people as experts within their given subjects and used within a discipline often to abbreviate a meaning for time saving purposes in their daily […]