Social Network Abuse Twitter vs Habbo

Collymore on TV after racial abuse

In June 2012 Channel 4 embarked on an attack on the most prominent and largest social network of its day – Habbo Hotel. At that time I had left Habbo, as their UK marketing manager for 5 years. Social network abuse surfaced at the time around underage sex and pornographic chat. Surely after all this […]

Owned versus Earned Media Series

Funny McDonald pic

In this two part Owned versus Earned Media series we are looking at how brands are moving from the creation of owned media to earned media  and the impact this is having on brands and businesses along the way.  We offer examples, ask questions and offer ideas for what tomorrow might look like. Part 1. […]

Social Media Marketing for Small businesses

Why should a small company like mine get involved with Social Marketing? 3 point summary for the time starved: 1.    People are not using traditional media sources like the yellow pages anymore to find businesses- the Internet is quicker and easier to do so. 2.    It enables you to reach out to the most relevant […]

Industry Jargon

Jargon… We all love to hate it. Jargon terms are used within industries to separate those who are “in” (the Industry) and those who are “out”.  It is used to qualify people as experts within their given subjects and used within a discipline often to abbreviate a meaning for time saving purposes in their daily […]