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	<title>Coffee Marketing Consultancy&#187; Cost per Lead</title>
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		<item>
		<title>When the Social Internet and Tracking Collide</title>
		<link>http://coffeemarketing.co.uk/when-the-social-internet-and-tracking-collide/</link>
		<comments>http://coffeemarketing.co.uk/when-the-social-internet-and-tracking-collide/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 20:26:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Cost per Lead]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Marketing Strategy]]></category>

		<guid isPermaLink="false">http://coffeemarketing.co.uk/?p=101</guid>
		<description><![CDATA[There are two questions we are often asked;
Small business:
&#8220;What relevance are online communities to my business?&#8221;
Marketing industry:
&#8220;Can you measure your return on investment in social media?&#8221;
We thought we would let you know Coffee Marketing&#8217;s perspective on this. Do drop us a line if you want more information on how this might apply to your business [...]]]></description>
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		<title>Performance Payment Increasing- What and Why?</title>
		<link>http://coffeemarketing.co.uk/performance-payment-increasing-is-good-news-for-all/</link>
		<comments>http://coffeemarketing.co.uk/performance-payment-increasing-is-good-news-for-all/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 09:00:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Cost per Lead]]></category>
		<category><![CDATA[Display Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[campaign goal]]></category>
		<category><![CDATA[Cost Per Acquisition]]></category>
		<category><![CDATA[cost per click]]></category>
		<category><![CDATA[CPA]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[graph]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[internet advertising bureau]]></category>
		<category><![CDATA[objective]]></category>
		<category><![CDATA[payment model]]></category>
		<category><![CDATA[pricing model]]></category>
		<category><![CDATA[true performance]]></category>

		<guid isPermaLink="false">http://coffeemarketing.co.uk/?p=429</guid>
		<description><![CDATA[The above graph from the Internet Advertising Bureau and Price Waterhouse Cooper came out at the end of last year and so is a little outdated.  However this has been subsequently supported by more recent numbers amounting to the same conclusion, yet their source credibility was too low for me to want to quote here- [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Industry Jargon</title>
		<link>http://coffeemarketing.co.uk/industry-jargon/</link>
		<comments>http://coffeemarketing.co.uk/industry-jargon/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 16:27:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[Buzz Monitoring]]></category>
		<category><![CDATA[Coffee Marketing]]></category>
		<category><![CDATA[Cost per Lead]]></category>
		<category><![CDATA[Display Advertising]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Online Public Relations]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Marketing Strategy]]></category>
		<category><![CDATA[Virtual Worlds]]></category>
		<category><![CDATA[abbreviations]]></category>
		<category><![CDATA[Definitions]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Marketing Terms]]></category>
		<category><![CDATA[jargon]]></category>
		<category><![CDATA[link popularity]]></category>
		<category><![CDATA[pay per click search engine]]></category>
		<category><![CDATA[search engine listings]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[tag]]></category>

		<guid isPermaLink="false">http://coffeemarketing.co.uk/?p=237</guid>
		<description><![CDATA[Jargon&#8230; We all love to hate it.
Jargon terms are used within industries to separate those who are &#8220;in&#8221; (the Industry) and those who are &#8220;out&#8221;.  It is used to qualify people as experts within their given subjects and used within a discipline often to abbreviate a meaning for time saving purposes in their daily work.
The [...]]]></description>
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		<title>Social Marketing Fails To Reach Small Businesses</title>
		<link>http://coffeemarketing.co.uk/social-marketing-fails-for-small-business/</link>
		<comments>http://coffeemarketing.co.uk/social-marketing-fails-for-small-business/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 15:23:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Cost per Lead]]></category>
		<category><![CDATA[Small Businesses]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[barriers to entry]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[learning curve]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[sme]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://coffeemarketing.co.uk/?p=422</guid>
		<description><![CDATA[There are some current trends that are currently most at odds and this interests Coffee Marketing.
1)  Online advertising expenditure continues to increase unabated.  In 2008 $23.45bn was spent online, an increase of 10.5% (IAB PwC Ad Spend report full year, 2008).
2)  The increasing amount of discussion around and rate of &#8220;social media [...]]]></description>
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		<item>
		<title>Welcome to Coffee Marketing</title>
		<link>http://coffeemarketing.co.uk/welcome-to-coffee-marketing/</link>
		<comments>http://coffeemarketing.co.uk/welcome-to-coffee-marketing/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 19:06:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Buzz Monitoring]]></category>
		<category><![CDATA[Coffee Marketing]]></category>
		<category><![CDATA[Cost per Lead]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Virtual Worlds]]></category>

		<guid isPermaLink="false">http://coffeemarketing.co.uk/?p=51</guid>
		<description><![CDATA[Welcome to the Coffee Marketing Knowledge base.
This is a central hub for everything relating to social marketing and all the areas that Coffee Marketing specialise. If you wish to contribute yourself please get in touch!
knowledge@coffeemarketing.co.uk.



Share and Enjoy:


	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	


]]></description>
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