Twitter Custom RSS feeds provide relevance and scale

Twitter can be used in many ways and reformatted to compile custom streams based on interests, people in almost countless ways, especially using Twitter Custom RSS feeds. With the recent twitter clamp down on developers however twitter is attempting to regain control of and wall in their eco-system so people need to head to twitter […]

ALL Marketers need to wake up and get Social!

Research from the Chartered Institute of Marketing (May 20, 2009) shows that 79% of Chief Marketing officers and Chief Financial Officers collectively believe that marketers do not show how customer needs can be taken into account strategy. Hang on!…. you mean that marketers don’t understand their customers despite (finger in the air research) 98% of […]

Industry Jargon

Jargon… We all love to hate it. Jargon terms are used within industries to separate those who are “in” (the Industry) and those who are “out”.  It is used to qualify people as experts within their given subjects and used within a discipline often to abbreviate a meaning for time saving purposes in their daily […]