The Gap Steps Up to Social Media- Without Targets

How to secure a multi-million pound social marketing deal without targets? A new advertising campaign from Gap Apparrel, titled “Born to Fit”, was recently announced (in an article by Quenqua, ClickZ).  This campaign interestingly (for Coffee Marketing in particular) included no TV advertising.  I am sure this is most to the failing commercial TV stations dismay.  Instead Gap […]

Social Reflection Series: Kolb and Fry (1975)

Kolb and Fry (1975) Many reflective models we have evaluated adopt a cyclical approach (Gibbs, 1988; Atkins and Murphy, 1994; Kolb and Fry, 1975).  Such models deal with the act of reflection and learning collectively as a process.  This process has observable outcomes when testing our new concepts and as such could be measured for […]

Social Reflection Series: Myers-Briggs Indicator

Myers-Briggs Type Indicator (1942) I thought we should start with an “odd ball” theory. It is an old theory, but widely recognised in some form or another. Essentially the Myers-Briggs type indicator does not provide a framework for reflection, but provides us with a tool to understand the social context our marketing is rooted in.  […]

Social Reflection Series: Reflection in Social Marketing

Introduction: This is the first in a five part series on reflection that will be released every Friday for the next 5 weeks. Friday is the perfect day for reflection and provides (perhaps) lighter reading than during the week! Ok, so what does reflection have to do with social marketing? Well, as marketers we are […]