Social Media Battleground Christmas 2014

For social media marketers 2014 is a particularly exciting year.  Social media has been around and growing to mass market and mainstream use now for approaching 10 years. The fight is on. Time has indeed flown by and social media’s commercial potential has long been cited, but in 2014 the battlegrounds are finally drawn and […]

Owned versus Earned Media Series

Funny McDonald pic

In this two part Owned versus Earned Media series we are looking at how brands are moving from the creation of owned media to earned media  and the impact this is having on brands and businesses along the way.  We offer examples, ask questions and offer ideas for what tomorrow might look like. Part 1. […]

Social Reflection Series: Jarvis (1994)

Jarvis (1994) This model takes into consideration that different situations induce (and may require) different approaches and furthers Kolb and Fry’s (1975) model as a result. As a more ‘web’ based diagram with more possible outcomes (e.g. memorisation of the situation, or practiced experimentation), scenarios that did not fit into Kolb and Fry’s (1975) model […]

Social Reflection Series: John (2000)

John (2000) John (2000) is useful in helping our understanding of how we actually reflect on issues and as such may provide a useful addition to the structure of reflection suggested by Jarvis. Again it is important to note here that context is king.  As reflection is an internal (as well as potentially externally directed […]