Comments on: The Socialisation of AIDA (Marketing effects) http://coffeemarketing.co.uk/the-socialisation-of-aida-marketing-effects/ Thu, 03 Dec 2009 10:01:33 -0700 http://wordpress.org/?v=2.8.4 hourly 1 Coffee Marketing Consultancy http://coffeemarketing.co.uk/wp-content/uploads/2009/07/Coffee-Marketing-Logo-tiny.gif http://coffeemarketing.co.uk 75 75 By: Al http://coffeemarketing.co.uk/the-socialisation-of-aida-marketing-effects/comment-page-1/#comment-2 Al Fri, 17 Jul 2009 10:42:56 +0000 http://coffeemarketing.co.uk/?p=62#comment-2 A few questions..... How useful do you think the AIDA model is in understanding the process of marketing communications? and Can a linear model like AIDA model be applied to today's networked world? A few questions…..

How useful do you think the AIDA model is in understanding the process of marketing communications?

and

Can a linear model like AIDA model be applied to today’s networked world?

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