The Gap Steps Up to Social Media- Without Targets

How to secure a multi-million pound social marketing deal without targets? A new advertising campaign from Gap Apparrel, titled “Born to Fit”, was recently announced (in an article by Quenqua, ClickZ).  This campaign interestingly (for Coffee Marketing in particular) included no TV advertising.  I am sure this is most to the failing commercial TV stations dismay.  Instead Gap […]