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	<title>Coffee Marketing Consultancy&#187; the Gap</title>
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		<title>The Gap Steps Up to Social Media- Without Targets</title>
		<link>http://coffeemarketing.co.uk/the-gap-steps-up-to-social-media-without-targets/</link>
		<comments>http://coffeemarketing.co.uk/the-gap-steps-up-to-social-media-without-targets/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 09:46:20 +0000</pubDate>
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				<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Marketing Strategy]]></category>
		<category><![CDATA[advertising campaign]]></category>
		<category><![CDATA[AKQA]]></category>
		<category><![CDATA[Gap]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[social profile]]></category>
		<category><![CDATA[the Gap]]></category>
		<category><![CDATA[web analytics]]></category>

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		<description><![CDATA[How to secure a multi-million pound social marketing deal without targets?


A new advertising campaign from Gap Apparrel, titled &#8220;Born to Fit&#8221;, was recently announced (in an article by Quenqua, ClickZ).  This campaign interestingly (for Coffee Marketing in particular) included no TV advertising.  I am sure this is most to the failing commercial TV stations dismay.  Instead Gap are [...]]]></description>
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