Get the most from LinkedIn in 3 stages

LinkedIn is a social network made for professionals of all kinds. It has over 50 million members around the world and adds approximately 1 new member per second. The majority of LinkedIn users have management and senior management titles and all companies listed in the FTSE 250 are represented on the social network. Over half […]

The Gap Steps Up to Social Media- Without Targets

How to secure a multi-million pound social marketing deal without targets? A new advertising campaign from Gap Apparrel, titled “Born to Fit”, was recently announced (in an article by Quenqua, ClickZ).  This campaign interestingly (for Coffee Marketing in particular) included no TV advertising.  I am sure this is most to the failing commercial TV stations dismay.  Instead Gap […]