Why Coffee is like Social Marketing

black coffee in cup

People have long asked us why we are called Coffee Marketing. Some believe it is because we specialise in the coffee industry (that is not the reason at all, but if you work in this sector we’d definately sit down for a coffee with you and pick your brain!).  Others believe it is because we […]

Why social networks should look the same

New Facebook newsfeed

Our premise of why social networks should look the same? Well why wouldn’t they!? As Stephen Fry once said “An original idea…. That can’t be too hard. The library must be full of them.” With the launch of Facebook’s new news feed, the digital industry has been buzzing with the observation Facebook has been taking style […]

Turning your newsletter into social email

using social media content

Much discussion exists on whether or not email is going to “die”… Let’s summarise this before focusing on the more important best practices and how email communication can become the more powerful “social email”. (Reading between the lines this means we believe that email is here to stay but that its purpose and use will […]

Start at the top with Marketing Strategy

take the road home

We work with many clients who claim to have a marketing strategies but are actually failing to base it on the most important questions- Where do we want to be and how are we going to get there? Obvious but essential to winning marketing strategy. What? Understanding the nature of strategy is necessary to define […]