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	<title>Coffee Marketing Consultancy&#187; Social Marketing</title>
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		<title>Social Reflection Series: Jarvis (1994)</title>
		<link>http://coffeemarketing.co.uk/social-reflection-series-jarvis/</link>
		<comments>http://coffeemarketing.co.uk/social-reflection-series-jarvis/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 09:22:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[Social Marketing Strategy]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[johns]]></category>
		<category><![CDATA[kolb and fry]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[model]]></category>
		<category><![CDATA[myers-briggs]]></category>
		<category><![CDATA[reflection]]></category>
		<category><![CDATA[reflective theory]]></category>
		<category><![CDATA[social marketer]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[theory]]></category>

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		<description><![CDATA[Jarvis (1994)
This model takes into consideration that different situations induce (and may require) different approaches and furthers Kolb and Fry’s (1975) model as a result.  As a more ‘web’ based diagram with more possible outcomes (e.g. memorisation of the situation, or practiced experimentation), scenarios that did not fit into Kolb and Fry’s (1975) model [...]]]></description>
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		<title>Social Reflection Series: John (2000)</title>
		<link>http://coffeemarketing.co.uk/social-reflection-series-john/</link>
		<comments>http://coffeemarketing.co.uk/social-reflection-series-john/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 09:56:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[Social Marketing Strategy]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[johns]]></category>
		<category><![CDATA[kolb and fry]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[social marketer]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://coffeemarketing.co.uk/?p=588</guid>
		<description><![CDATA[John (2000)
John (2000) is useful in helping our understanding of how we actually reflect on issues and as such may provide a useful addition to the structure of reflection suggested by Jarvis.
Again it is important to note here that context is king.  As reflection is an internal (as well as potentially externally directed e.g. to [...]]]></description>
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		<title>The Gap Steps Up to Social Media- Without Targets</title>
		<link>http://coffeemarketing.co.uk/the-gap-steps-up-to-social-media-without-targets/</link>
		<comments>http://coffeemarketing.co.uk/the-gap-steps-up-to-social-media-without-targets/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 09:46:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Marketing Strategy]]></category>
		<category><![CDATA[advertising campaign]]></category>
		<category><![CDATA[AKQA]]></category>
		<category><![CDATA[Gap]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[social profile]]></category>
		<category><![CDATA[the Gap]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://coffeemarketing.co.uk/?p=620</guid>
		<description><![CDATA[How to secure a multi-million pound social marketing deal without targets?


A new advertising campaign from Gap Apparrel, titled &#8220;Born to Fit&#8221;, was recently announced (in an article by Quenqua, ClickZ).  This campaign interestingly (for Coffee Marketing in particular) included no TV advertising.  I am sure this is most to the failing commercial TV stations dismay.  Instead Gap are [...]]]></description>
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		<item>
		<title>Social Reflection Series: Kolb and Fry (1975)</title>
		<link>http://coffeemarketing.co.uk/social-reflection-kolb-fry/</link>
		<comments>http://coffeemarketing.co.uk/social-reflection-kolb-fry/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 09:46:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[Social Marketing Strategy]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[johns]]></category>
		<category><![CDATA[kolb and fry]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing theory]]></category>
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		<category><![CDATA[reflective theory]]></category>
		<category><![CDATA[social marketer]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://coffeemarketing.co.uk/?p=573</guid>
		<description><![CDATA[Kolb and Fry (1975)
Many reflective models we have evaluated adopt a cyclical approach (Gibbs, 1988; Atkins and Murphy, 1994; Kolb and Fry, 1975).  Such models deal with the act of reflection and learning collectively as a process.  This process has observable outcomes when testing our new concepts and as such could be measured for us [...]]]></description>
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		<item>
		<title>Social Reflection Series: Myers-Briggs Indicator</title>
		<link>http://coffeemarketing.co.uk/social-reflection-series-myers-briggs-indicator/</link>
		<comments>http://coffeemarketing.co.uk/social-reflection-series-myers-briggs-indicator/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 09:15:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[Social Marketing Strategy]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[johns]]></category>
		<category><![CDATA[kolb and fry]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing theory]]></category>
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		<category><![CDATA[myers-briggs]]></category>
		<category><![CDATA[reflection]]></category>
		<category><![CDATA[reflective theory]]></category>
		<category><![CDATA[social marketer]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://coffeemarketing.co.uk/?p=583</guid>
		<description><![CDATA[Myers-Briggs Type Indicator (1942)
I thought we should start with an &#8220;odd ball&#8221; theory. It is an old theory, but widely recognised in some form or another.
Essentially the Myers-Briggs type indicator does not provide a framework for reflection, but provides us with a tool to understand the social context our marketing is rooted in.  People are [...]]]></description>
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