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		<title>Social Marketing Fails To Reach Small Businesses</title>
		<link>http://coffeemarketing.co.uk/social-marketing-fails-for-small-business/</link>
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				<category><![CDATA[Cost per Lead]]></category>
		<category><![CDATA[Small Businesses]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[barriers to entry]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[learning curve]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
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		<description><![CDATA[There are some current trends that are currently most at odds and this interests Coffee Marketing.
1)  Online advertising expenditure continues to increase unabated.  In 2008 $23.45bn was spent online, an increase of 10.5% (IAB PwC Ad Spend report full year, 2008).
2)  The increasing amount of discussion around and rate of &#8220;social media [...]]]></description>
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