Social Reflection Series: Jarvis (1994)

Jarvis (1994) This model takes into consideration that different situations induce (and may require) different approaches and furthers Kolb and Fry’s (1975) model as a result. As a more ‘web’ based diagram with more possible outcomes (e.g. memorisation of the situation, or practiced experimentation), scenarios that did not fit into Kolb and Fry’s (1975) model […]

Social Reflection Series: John (2000)

John (2000) John (2000) is useful in helping our understanding of how we actually reflect on issues and as such may provide a useful addition to the structure of reflection suggested by Jarvis. Again it is important to note here that context is king.  As reflection is an internal (as well as potentially externally directed […]

Social Reflection Series: Kolb and Fry (1975)

Kolb and Fry (1975) Many reflective models we have evaluated adopt a cyclical approach (Gibbs, 1988; Atkins and Murphy, 1994; Kolb and Fry, 1975).  Such models deal with the act of reflection and learning collectively as a process.  This process has observable outcomes when testing our new concepts and as such could be measured for […]

Social Reflection Series: Myers-Briggs Indicator

Myers-Briggs Type Indicator (1942) I thought we should start with an “odd ball” theory. It is an old theory, but widely recognised in some form or another. Essentially the Myers-Briggs type indicator does not provide a framework for reflection, but provides us with a tool to understand the social context our marketing is rooted in.  […]