Why Coffee is like Social Marketing

black coffee in cup

People have long asked us why we are called Coffee Marketing. Some believe it is because we specialise in the coffee industry (that is not the reason at all, but if you work in this sector we’d definately sit down for a coffee with you and pick your brain!).  Others believe it is because we […]

Social Reflection Series: Jarvis (1994)

Jarvis (1994) This model takes into consideration that different situations induce (and may require) different approaches and furthers Kolb and Fry’s (1975) model as a result. As a more ‘web’ based diagram with more possible outcomes (e.g. memorisation of the situation, or practiced experimentation), scenarios that did not fit into Kolb and Fry’s (1975) model […]

Social Reflection Series: John (2000)

John (2000) John (2000) is useful in helping our understanding of how we actually reflect on issues and as such may provide a useful addition to the structure of reflection suggested by Jarvis. Again it is important to note here that context is king.  As reflection is an internal (as well as potentially externally directed […]

Social Reflection Series: Kolb and Fry (1975)

Kolb and Fry (1975) Many reflective models we have evaluated adopt a cyclical approach (Gibbs, 1988; Atkins and Murphy, 1994; Kolb and Fry, 1975).  Such models deal with the act of reflection and learning collectively as a process.  This process has observable outcomes when testing our new concepts and as such could be measured for […]