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	<title>Coffee Marketing Consultancy&#187; interaction</title>
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		<title>Measuring Website Engagement</title>
		<link>http://coffeemarketing.co.uk/measuring-website-engagement/</link>
		<comments>http://coffeemarketing.co.uk/measuring-website-engagement/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 10:57:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Buzz Monitoring]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[conversations]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[social engagement]]></category>
		<category><![CDATA[unique visitors]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://coffeemarketing.co.uk/?p=561</guid>
		<description><![CDATA[From conversations I have had with Marketers who have worked for an Internet property  (where the term &#8220;stickiness&#8221; is used to suggest that the website is achieving high levels of engagement), some still fail to understand that measuring unique visitors and/or visits alone as a fairly unrepresentative exercise of a website&#8217;s performance.
With the continuing introduction [...]]]></description>
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		<title>Social Reflection Series: Jarvis (1994)</title>
		<link>http://coffeemarketing.co.uk/social-reflection-series-jarvis/</link>
		<comments>http://coffeemarketing.co.uk/social-reflection-series-jarvis/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 09:22:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[Social Marketing Strategy]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[johns]]></category>
		<category><![CDATA[kolb and fry]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[myers-briggs]]></category>
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		<category><![CDATA[social marketer]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://coffeemarketing.co.uk/?p=649</guid>
		<description><![CDATA[Jarvis (1994)
This model takes into consideration that different situations induce (and may require) different approaches and furthers Kolb and Fry’s (1975) model as a result.  As a more ‘web’ based diagram with more possible outcomes (e.g. memorisation of the situation, or practiced experimentation), scenarios that did not fit into Kolb and Fry’s (1975) model [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Reflection Series: John (2000)</title>
		<link>http://coffeemarketing.co.uk/social-reflection-series-john/</link>
		<comments>http://coffeemarketing.co.uk/social-reflection-series-john/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 09:56:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[Social Marketing Strategy]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[johns]]></category>
		<category><![CDATA[kolb and fry]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing theory]]></category>
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		<category><![CDATA[reflective theory]]></category>
		<category><![CDATA[social marketer]]></category>
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		<category><![CDATA[theory]]></category>

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		<description><![CDATA[John (2000)
John (2000) is useful in helping our understanding of how we actually reflect on issues and as such may provide a useful addition to the structure of reflection suggested by Jarvis.
Again it is important to note here that context is king.  As reflection is an internal (as well as potentially externally directed e.g. to [...]]]></description>
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		<title>Social Reflection Series: Kolb and Fry (1975)</title>
		<link>http://coffeemarketing.co.uk/social-reflection-kolb-fry/</link>
		<comments>http://coffeemarketing.co.uk/social-reflection-kolb-fry/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 09:46:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[Social Marketing Strategy]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[johns]]></category>
		<category><![CDATA[kolb and fry]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing theory]]></category>
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		<category><![CDATA[reflective theory]]></category>
		<category><![CDATA[social marketer]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://coffeemarketing.co.uk/?p=573</guid>
		<description><![CDATA[Kolb and Fry (1975)
Many reflective models we have evaluated adopt a cyclical approach (Gibbs, 1988; Atkins and Murphy, 1994; Kolb and Fry, 1975).  Such models deal with the act of reflection and learning collectively as a process.  This process has observable outcomes when testing our new concepts and as such could be measured for us [...]]]></description>
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		<title>Social Reflection Series: Myers-Briggs Indicator</title>
		<link>http://coffeemarketing.co.uk/social-reflection-series-myers-briggs-indicator/</link>
		<comments>http://coffeemarketing.co.uk/social-reflection-series-myers-briggs-indicator/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 09:15:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[Social Marketing Strategy]]></category>
		<category><![CDATA[interaction]]></category>
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		<category><![CDATA[kolb and fry]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[reflective theory]]></category>
		<category><![CDATA[social marketer]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://coffeemarketing.co.uk/?p=583</guid>
		<description><![CDATA[Myers-Briggs Type Indicator (1942)
I thought we should start with an &#8220;odd ball&#8221; theory. It is an old theory, but widely recognised in some form or another.
Essentially the Myers-Briggs type indicator does not provide a framework for reflection, but provides us with a tool to understand the social context our marketing is rooted in.  People are [...]]]></description>
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