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	<title>Coffee Marketing Consultancy&#187; aida model</title>
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		<title>The Socialisation of AIDA (Marketing effects)</title>
		<link>http://coffeemarketing.co.uk/the-socialisation-of-aida-marketing-effects/</link>
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				<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[Buzz Monitoring]]></category>
		<category><![CDATA[Social Marketing Strategy]]></category>
		<category><![CDATA[aida model]]></category>
		<category><![CDATA[communication models]]></category>
		<category><![CDATA[marketing communication]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Social Marketing]]></category>

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		<description><![CDATA[Marketing has changed from anti-social to social marketing over time. Looking at the AIDA model we can see how social marketing adds value to brands.]]></description>
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