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	<title>Coffee Marketing Consultancy</title>
	<link>http://coffeemarketing.co.uk</link>
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		<title>Attention is the New Marketing Currency</title>
		<description><![CDATA[Privacy is dead, and social media hold smoking gun- CNN Oct 28th 2009
I thought I would share this article, as it follows Coffee Marketing’s thinking, although is more focused on privacy than I am.  Purely because privacy rules and laws will always exist, but people will be more and more motivated to trade off their [...]]]></description>
		<link>http://coffeemarketing.co.uk/attention-is-the-new-marketing-currency/</link>
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		<title>Social Media Marketing for Small businesses</title>
		<description><![CDATA[Why should a small company like mine get involved with Social Marketing?
3 point summary for the time starved:
1.    People are not using traditional media sources like the yellow pages anymore to find businesses- the Internet is quicker and easier to do so.
2.    It enables you to reach out to the most relevant group of people [...]]]></description>
		<link>http://coffeemarketing.co.uk/social-media-for-small-businesses/</link>
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		<title>Get the most from LinkedIn in 3 stages</title>
		<description><![CDATA[LinkedIn is a social network made for professionals of all kinds. It has over 50 million members around the world and adds approximately 1 new member per second.
The majority of LinkedIn users have management and senior management titles and all companies listed in the FTSE 250 are represented on the social network. Over half of [...]]]></description>
		<link>http://coffeemarketing.co.uk/get-the-most-from-linkedin/</link>
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		<title>Top 10 reasons that any Social Marketing Strategy MUST be tailored</title>
		<description><![CDATA[I am about to write a series of &#8220;Marketing Example&#8221; posts that are completely against what good quality and effective marketing should look like. It is not what Coffee Marketing stands for, nor is what I would suggest a business buys into, whether it appears to provide good value for money or not.

By this I [...]]]></description>
		<link>http://coffeemarketing.co.uk/top-10-reasons-that-any-social-marketing-strategy-must-be-tailored/</link>
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		<title>Measuring Website Engagement</title>
		<description><![CDATA[From conversations I have had with Marketers who have worked for an Internet property  (where the term &#8220;stickiness&#8221; is used to suggest that the website is achieving high levels of engagement), some still fail to understand that measuring unique visitors and/or visits alone as a fairly unrepresentative exercise of a website&#8217;s performance.
With the continuing introduction [...]]]></description>
		<link>http://coffeemarketing.co.uk/measuring-website-engagement/</link>
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