Social Plugin Fraud Identification

social-plugin-fraud-Alex-lq-facebook-profile

Now that social media reputation and social endorsement is valuable and tradeable, social plugin fraud identification will become a crucial part of the decision making process. It may also lead to undermining the core value social media creates in creating trust and reputation online. What if we cannot trust social media after all? As humans we are […]

Revenue Analytics Attribution for Digital Marketing

do what is right for web analytics and digital marketing

Marketers and business owners are now faced with far more marketing channels and online media options than there has been before. The release of new digital technology and social media is increasing exponentially, and they are now armed with more metrics than ever before. But what to do with them and which perform best?  A fundamental question that few […]

Social Media Battleground Christmas 2014

For social media marketers 2014 is a particularly exciting year.  Social media has been around and growing to mass market and mainstream use now for approaching 10 years. The fight is on. Time has indeed flown by and social media’s commercial potential has long been cited, but in 2014 the battlegrounds are finally drawn and […]

Social Network Abuse Twitter vs Habbo

Collymore on TV after racial abuse

In June 2012 Channel 4 embarked on an attack on the most prominent and largest social network of its day – Habbo Hotel. At that time I had left Habbo, as their UK marketing manager for 5 years. Social network abuse surfaced at the time around underage sex and pornographic chat. Surely after all this […]