Social Marketing
(Relates to: Social Networks, Virtual Worlds, Widgets, Social Applications, Buzz Monitoring)
Definition of “Social”: adjective so⋅cial [soh-shuhl] “Pertaining to or characterized by friendly companionship or relationships”
The key is in the relationship. Social marketing is a marketing approach that has only recently been accepted as a marketing discipline, but in reality has been going on since the birth of the Internet.
Social marketing generally refers to brands setting up a ‘presence’ within online social networks e.g. Facebook, MySpace etc. However the opportunities and options are far greater than this. Ultimately the aim with social marketing is to communicate socially with relevant groups of people on the Internet to create awareness of the company and relationships with these groups. Success comes by understanding your objectives and then who to communicate with and how to meet theses aims. A social marketing strategy often uses a variety of approaches depending on your budget but focuses on your business objectives.
There are infinite ways to engage with people online; profile pages, widgets, social applications, sharing relevant content etc. All are relevant at different times for with different clients, so get in touch to find out which is right for your business.
Please do not simply buy social marketing ‘packages’ with a predefined list of marketing activity. Social marketing must be handled sensitively and tailored to your business to be relevant to the audience and succeed.
Coffee Marketing have created a set of options to provide an example of what your business could do in this area, but we will always work with you to work towards your exact objectives and budget. Contact us using the buttons above or below for more information on how this can work for you today!
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