SEO and Online Public Relations
(Relates to: SEO, Search Engine Marketing, Online PR, Link Building, Partnerships, Opinion Leaders)
Definition: “The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.”
Search Engine Optimisation used to refer to the practice of website tweaks to enable the Search Engines index the pages in the site better, with an aim of making your website easier to find than your competitors.
Unfortunately today things have become far more complicated.
The majority of people with the Internet use it to research products and services before they commit to making a purchase. The primary method for people finding what they are looking for is via Search Engines e.g Google and Yahoo. This makes Search Engine Optimisation imperative, so not only is your website listed with all Search Engines, it is also made as relevant as possible to the areas of business you operate in. An important part of this process is to generate links that lead to your website, as not only does this lead people to your website, but it also increases the website’s rank in Search Engines.
Coffee Marketing understand and focus on the last process as the most crucial, as this grows a website’s ‘influence’ online, develops trust and delivers greater exposure for your company. Many companies unfortunately use link builder software and other methods to automate this process. This is no substitute for genuine links and PR, as they are quickly discovered and ultimately damages trust in your company. Coffee Marketing Consultancy develops relationships with editors who focus on your industry and send timely press releases to key online publications. We secure reviews, feedback and referrals to your website where your customers are most likely to be found, in a way that builds trust in your company.
