Search Engine Marketing
The majority of advertising spend online is through Search Engine Marketing (SEM), accounting for 45% of all Internet advertising in 2008.
The reason? 90% of consumers say they research what product or service is right for them online and tapping into this enables companies to promote themselves to people actively looking for what they offer.
Coffee Marketing Consultancy can help you understand which practices are right for your company to increase it visiblity to those interested in your service, as well as execute them on your behalf;
Website Optimisation:
Non-visible changes to a website that make it easier for search engines to include the site and place it nearer the top pages.
Sponsored listing:
Text links appear at the top or side of page 1 search results for specific keywords, offering great visibility for your website. Generally the more a marketer bids, the higher the position it receives.
Contextual advertising:
Text links appear in articles based on the context of the content, instead of what people are searching for. This makes your advert relevant to the viewer’s interests.
Paid Inclusion:
This guarantees that your company’s URL is indexed by a search engine. The exact listing and where it appears is determined by the search engine.
