Cost per Lead
The recession is here and this means that companies need to save money!
No!… Coffee Marketing Consultancy challenge any Director that says they are not interested in saving money at any given time.
Cost saving is ALWAYS on the agenda.
Marketing often takes a fair investment and often the return is hard to measure. As a result Coffee Marketing have created a unique solution for companies who want to ensure that their marketing investment delivers a measured return at a profit! “Cost per lead” charges you when this objective has been met, to ensure that you are spending money when you meet your objective.
Cost per Lead is as easy as 1,2, 3 with Coffee Marketing:
1…
Coffee Marketing track all marketing activity possible, including the links to your website via website analytics (We can set this up if you do not have analytics).
2…
This tracking shows us exactly where visitors are coming from and what actions they take on your website.
Most importantly analytics informs us when your objective has been met by our marketing effort, as defined by reaching the ‘target page’ e.g. “Thank you for signing up” page shows visitors have signed up to your service.
3…
A ‘conversion’ code from the publishers (e.g. Google, directories etc.) is also placed on the ‘target page’ that tells them you have met your objective.
We will not going into too much detail here, but if you would like us to show you how this would work for your company then please;
