Coffee Marketing Consultancy » Buzz Monitoring

Buzz Monitoring

(Relates to: Social Marketing, Market research, SWOT, Brand Positioning, Sales, Customer Support, Opinion Leaders)

Definition of “Buzz”: noun [soh-shuhl] “A low, vibrating, humming sound, as of bees or people talking.”

Buzz Monitoring (also known as social media monitoring) refers to the collection of thousands of online conversations relating to core areas of your business that is aggregated in one place for analysis and further action.

This can be used to develop future marketing strategies, support PR campaigns, optimise social marketing activity, enhance your customer support, competitive analysis and provide a wide range of business insights.

Coffee Marketing Consultancy can monitor what people are saying about your company, your competitors and your product, so you know what opportunities and threats are currently impacting on your business on an ongoing basis. This is a generally a daily task that requires ongoing data processing depending on your exact needs.

Results are compiled into a report for you to be able to provide valuable feedback for any business in any industry. At a relative low cost to set-up, buzz monitoring helps to identify customer service issues, sales opportunities, positive referrals and much more, all based on your specific needs.

Coffee Marketing use a variety of professional tools to ensure that a wide number of sources are used and rich data is obtained to provide a top marketing research channel. Finally, we can help you take over and begin running your own buzz monitoring activity, by training you and your staff, if and when you have sufficient resources. We have seen many companies make buzz monitoring a natural part of their daily operations as a way of staying way ahead of the competition and growing their business!