Brand Engagement Strategy
(Relates to; Virtual Worlds, Online Communities, Brand Engagement, Social Marketing)
Definition of “Community”: plural –ties com⋅mu⋅ni⋅ty [kuh-myoo-ni-tee] “Social, religious, occupational or other group sharing common characteristics and perceiving itself as distinct in some respect”
Brand Engagement refers to the integration of a company within online communities relevant to your areas of business, in a way that adds value to both. The most relevant community for your company must be identified, in addition to an understanding of how you can help the community meet its goals. Blatant, un-useful marketing is rejected outright, which makes understanding how to create a mutually beneficial relationship with these communities critical for success. The challenge is that people can easily create their own communities (e.g. Using services like Ning), or use a variety of platforms like, social networks, virtual worlds, forums etc.
With extensive experience in integrating brands within online communities, we work with the community to ensure it values your company’s contribution and help market your product/ service within their peer groups to meet your objectives. Coffee Marketing Consultancy also works with the relevant industry bodies to keep ahead of this discipline. Feel free to have a look at some examples of what works, or give us a call to arrange a coffee with us to discuss ideas of how you could benefit from reaching out to a potential group of customers online.
